Retain customers and increase shopping frequency with... Loyalty Cards

With Loyalty Cards in their wallets, your customers are much more likely to choose your company the next time they make a purchase.

In today's competitive retail environment, the battle to retain customers is fierce. The winners are those who establish and maintain one or more competitive advantages in the minds of their customers.

A Loyalty Program is a powerful way to create a compelling reason for your customers to prefer your business over another.

Points for purchases

The first step in creating a Loyalty Program is to decide what point value to assign to customer purchases. You can assign points per dollar spent, or multiples of one dollar, or divisibles of one dollar. The system can also tally customer transactions for purchases and assign points per purchase (frequency). For example:

One dollar equals five points.
Five dollars equals five points.
One dollar equals ten points.
One purchase equals ten points.

The Loyalty receipt

The terminal prints a receipt which tracks the points added to the customer's Loyalty account and provides a total for all points accumulated to date and available for redemption (point balance). To eliminate confusion, no previous redemptions are shown.

Terminal functions

Activation: Activates a new Loyalty Card as a program participating card.

urchase / Sale: Amount of the purchase at point of sale.

Void: Voids a current day transaction

Balance Inquiry: Obtain Loyalty point totals from account database.

Deactivation: Remove card account from the Loyalty system.

Redemption: Cardholder can redeem an Award at point of sale.

Totals: Merchant can obtain total points for the same or previous day.

Terminal applications

Most of the same terminals and applications that process Stored Value / Gift Card transactions can also be set up to process transactions for the Gift/Loyalty applications, the very same terminals on a merchant countertop can have a POS application peacefully co-exist alongside a credit card application. The Verifone 37XX series, even the older Tranz devices, the Nurit 2085/3020, Hypercom T7 series are some of the terminals we routinely work with daily. High Volume merchants are stepping up transaction speeds with POS IP connection terminals which we have been supporting since 2004.

Reports

The system will provide reports indicating loyalty points earned through purchases, a summary of redemptions, transactions voided, balance inquiries and other activity relative to that merchant’s program.