Why Paper Vs Plastic?

Increases prepaid gift sales
Builds brand awareness
Keeps full cash value in store
Customers spend more
Tracks Loyalty Program points
Easy to carry and use
Powerful promotional tool
Complete transaction report

Collaborative Marketing

Teaming up with a complimentary business or product, a community organization, or your favorite charity, can be a great way to use gift cards to benefit all participants. A bookstore can sell card-front ad space to a publisher to promote a new book. In a fundraising scenario, the merchant supplies pre-loaded cards to the charitable organization to sell in their next fundraising drive. The consumer buys a card to support the charity and then becomes a potential new customer when they use it. Use your imagination and use gift cards to make it happen.